Tip #8 – For video, 16 is the magic number

aspect ratio video 4:3 16:9 golden ratio

Tip #8 – Ten Top Tips for Lightweight Web-Ready and Smooth Playback Video

Welcome to our series of ten top tips for web-ready video

Top Tip Number #8 – Maintain original aspect ratio in multiples of 16

Here we will concentrate on MP4 video produced with a H.264 codec – this is the encoding we recommend, as it means your video will work across the widest range of devices possible, from 1080p TVs to tablets (iPad) and mobile devices (iPhone)

When you encode we recommend that you maintain your aspect ratio from editing

Aspect ratio is the ratio of the width to the height of your video

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Apple drop YouTube app from out-of-the-box default… more adverts to follow?


This autumn will see the release of iOS6 for the iPhone and iPad and a reduction in pre-loaded Google apps

As well as dropping Google Maps, Apple will also not be including YouTube in the list of apps that are available from your first handset switch on

This is due to an expired license for Google’s YouTube on the iPhone software

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