Tip #8 – For video, 16 is the magic number

aspect ratio video 4:3 16:9 golden ratio

Tip #8 – Ten Top Tips for Lightweight Web-Ready and Smooth Playback Video

Welcome to our series of ten top tips for web-ready video

Top Tip Number #8 – Maintain original aspect ratio in multiples of 16

Here we will concentrate on MP4 video produced with a H.264 codec – this is the encoding we recommend, as it means your video will work across the widest range of devices possible, from 1080p TVs to tablets (iPad) and mobile devices (iPhone)

When you encode we recommend that you maintain your aspect ratio from editing

Aspect ratio is the ratio of the width to the height of your video

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How to avoid the top three torments at eZs3


Why is this post about torments? Well, you have made your video, it works great on your PC – but then once you have uploaded it, gone through the process of making a player and get to see your video, it doesn’t work!

You are calm at first, and try again perhaps – but still no luck. Maybe you upload another video, create a new player – yet it won’t work. You have spent ages just to get a video on your website, only to fall at the last hurdle. Now you are pulling your hair out, tormented by technology!

Well, never fear – solutions are here, techie tips to the rescue!

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MPEG-4 Visual codec could be stopping your MP4 video from working


So you’ve uploaded your video and now it’s just black… have you checked your codecs?

Your video worked on your computer, but now you have uploaded it and its just blank or black or you have fuzzy lines – or no sound, or blurred sound

On the web, there are different specs required for video and if you haven’t rendered your video to match these – it won’t work once online

Even though your have used the correct web-ready container – MP4 – the video and audio stream codecs within might not be suitable for playback online and on web-connected devices

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