Using video is rapidly becoming essential to online communications. Whether marketing, presenting, training or demonstrating – video is the ultimate resource.
However, many people worry about the security of their material. It might be copied. Stolen. Sold on.
Yes. It is easy for those who know what they are doing to steal video. And audio. And any other copywrite material uploaded to the internet. In fact, multi-million dollar filmakers in Hollywood, international broadcast TV companies and record labels can’t stop the looters.
So stop wasting your time trying to prevent it!
In most cases the odds are against it. The chances of your material being targetted by these ‘uber geeks’ is slim. Seriously!
Instead of spending time and energy and money trying to protect your material from pirates and thieves, include a bug/logo/watermark on your videos, including your URL …so if someone does steal your content, there’s always a link to drive traffic back to your site and the original material
Another strategy we’ve used in the past, is to actively encourage viewers to get involved in the protection of your videos. Since you run a niche site, you can be pretty sure from time to time viewers will look for source materials elsewhere. Actively let them know that if they see one of your videos on another site, you’ll give them a reward.
It doesn’t really cost you anything, but you effectively develop your own police force for your content!
And if you have the energy, you can then take action against the offending site.
