After a chance meeting in the USA, where I was demonstrating eZs3, I suddenly realised that Microsoft, who are taking a pounding in the press because of the way they are always missing the boat when it comes to the web, could finally steal a lead.

They should buy Twitter - right from under the eyes of Google. Here’s the story…

I was talking with SEO expert Nikhil Rajpal at the Membergate workshop in Portsmouth, New Hampshire at the weekend, about eZs3 and what our ambitions are.

We are very lucky to have some of the top internet marketers as customers, and I am privileged to see how they are going about their work, using media in their projects and how they connect that to various traffic streams – including Twitter. They tend to be entrepreneurs with a clear focus for online business

Nikhil of  eXclusive concepts work with hundreds of corporate clients and are Yahoo partners.  It was, like every other Membergate gathering, a very open and sharing discussion. We covered a lot of ground including internet marketing, traffic, landing pages, visitor profiles, buyer behaviour and conversion processes.

Nikhil pointed out several smart ideas, which we will employ, as they will help make the videos we host Search Engine Optimised. This will make eZs3 even more attractive to corporations with branded video.

As when they embed video on their site, it will be optimised in it’s own right.

We got to talking about other techniques, like follow-up, continuity and exclusivity – all things I am familiar with from my Membergate experience

I asked if his clients could use Twitter. He pointed out that Google results currently showing for Twitter will reach a peak and then will settle down. I asked why YouTube still scored so highly.. and we agreed that was probably due to ownership!

As we talked about Twitter and SEO, that’s when I had an epiphany!

I had read about Twitter in USA Today, there was a report about how Twittering was making dates difficult! Then again a couple of days later, there was the Dominos Pizza ‘incident’ and they used Twitter to reach the online audience.

So all this was bubbling around the back of my head and I was explaining that more and more corporates are using Twitter to search for their brand to keep on top of rumours, gossip and feedback – Dominos are using it for promotions and vouchers!

Then I pointed out the fact that we had been using it in the conference to ask the Twitter community for suggestions on where to eat in Portsmouth!

Boom!

That’s when I figured, Twitter isn’t a 140 character blogging site – it’s a Human Powered Search Engine

An organic search engine. Interactive. Addictive. Informative. Fresh.  Insightful.

Just add a rating system (perhaps ala eBay) so we can praise those who Tweet out great answers and perhaps reward them.

Think of Twitter as a “Human-Optimised Search Engine” – it’s an excellent cross-over between the Social Media that connects people and a Search Engine resource.

As such, it’s the most powerful search resource on the planet.

No wonder Google are looking at buying it!

If Micorsoft don’t buy it, they really could be missing out on the last seat at the Search Engine Table!

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