Elastic Transcoder now available in eZs3 – create web-ready video in seconds!

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transcoder

Want to create videos that target the iPhone, web connected devices and PCs?

Ever had issues with your video not playing on a device? Or waiting ages for it to download before playback begins?

Well now you can use the Transcoder to create web-ready videos in seconds!

Choose a preset to target a particular device…

… and the Transcoder will create and upload your converted video to a folder of your choice.

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Top Ten Tips for Web Ready Video Summary

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eZs3 ten top tips for web ready low bitrate low file size MP4 video

Over the last ten weeks we have brought you a top ten tip on how to optimize your video for the internet

These recommendations cover how to end up with a lightweight video that has been geared from shooting footage to production output to have a small filesize and bitrate – this means quicker playback for your viewers (no buffering) and less bandwidth costs for you

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Tip #6 – Cut from scene to scene for a smooth finish

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scissors

Tip #6 – Ten Top Tips for Lightweight Web-Ready and Smooth Playback Video

Welcome to our series of ten top tips for web-ready video

Top Tip Number #6 – When editing, use the cut transition

Tips one through five can be summarised as keeping everything to a minimum during your video – movement, colours, patterns, variations in light, panning and zooming

Hopefully by reading  tip #3 you have kept you scene changes to an absolute minimum Рthe less times you change scene, the less data is needed to encode your video, so you will have a smaller bitrate and also a smaller file size at the end (quicker playback for your viewer and cheaper hosting for you! A true win-win situation)

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Try to keep your bitrate low to stop your video loading slow

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bitrate-settings

What is bitrate?

Bitrate is the amount of data transmitted each second for your video – the higher your bitrate, the slower your video will load – this can be seem in buffering, pausing and even blurring of your video

Bit rate can be lowered by following our top ten tips when creating and editing your video – aiming for a lower bitrate will reduce your hosting costs, bandwidth fees and speed up playback for your customers

At eZs3 we recommend a maximum of 5mb/minute

What does this mean?

Bitrate = filesize √∑ duration

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Tip #5 – No need to stand in a spotlight to shine, flat lighting is better!

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lamp

Tip #5 – Ten Top Tips for Lightweight Web-Ready and Smooth Playback Video

Welcome to our series of ten top tips for web-ready video

Top Tip Number #5 – Use flat lighting in a simple location

The last four tips (#1, #2, #3, #4) have all covered how to reduce your final bitrate (and so speed up latency i.e. faster playback) during the filming process of your video

Well, this tip is no different – we have covered the best ways to shoot with your camera – what shots to avoid, how to minimize movement – and what to wear

But all of this will be for nothing if your set or location has bad lighting

Variation of light across your frame should be avoided – if you are inside, use large, multi-source lighting that gives an even wash of light – avoid single source lights that are above or to one side, such as desk lamps

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Tip #4 – The magic is to keep your outfit simple

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panto

Tip #4 – Ten Top Tips for Lightweight Web-Ready and Smooth Playback Video

Welcome to our series of ten top tips for web-ready video

Top Tip Number #4 – Fuss-free and low contrast clothing

Standing out from the crowd can be difficult, but you don’t need a magic lamp to learn how

A super-slick video will have you setting a shining example in no time

This tip to achieving that recommends that you pick your outfit carefully when dressing for a shoot

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Tip #3 – Keep your story straight and stay focussed!

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camera-lens

Tip #3 – Ten Top Tips for Lightweight Web-Ready and Smooth Playback Video

Welcome to our series of ten top tips for web-ready video

Top Tip Number #3 – Pan, zoom, change scene infrequently

Just as with minimize movement (Tip #2) this is all about reducing bit rate

If you can keep the amount of data the same from moment to moment, then your encoder (and decoder) have less work to do – so your video is lighter (less storage and bandwidth costs) and bit rate is lower (less choppy, less fuzzing, less blurring)

Make a storyboard of what you want to achieve in your video, and then try to cut the number of scenes in half – less is more

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Tip #2 – Keep it steady for smooth playback

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jump

Tip #2 – Ten Top Tips for Lightweight Web-Ready and Smooth Playback Video

Welcome to our series of ten top tips for web-ready video

Top Tip Number #2 – Minimize movement

Yes you want to jump around and show just how enthusiastic you are about your latest product, but the more you move, the more likely you are to have pixellation, fuzzing and blurring in your video

Moreover, because online you could be sending content to iPads, tablets or smart phones, you want to keep your video bit rate as light as possible – this makes it easier for even today’s powerful handheld devices to play back your video

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Tip #1 – Guerilla bloggers make a stand with your Flip in hand… or buy a tripod

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tripod

Tip #1 – Ten Top Tips for Lightweight Web-Ready and Smooth Playback Video

Welcome to our series of ten top tips for web-ready video

By the time you upload your video at eZs3 – you may have battled through hours of issues and problems getting the footage in the can, editing and adding effects – only to find that it doesn’t look as good as you hoped

Well, we hope that these top ten tips – although super simple, and maybe super-obvious – will prevent pitfalls before they happen, save you time and get you creating slick looking and sexy video

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