Tip #10 – Do it right, do it twice when you are encoding MP4 video

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2-pass encode render for MP4 video in H264 codec

Tip #10 – Ten Top Tips for Lightweight Web-Ready and Smooth Playback Video

Welcome to our series of ten top tips for web-ready video

Top Tip Number #10 – Use 2-Pass or multi-pass encoding when you encode

Here is our final tip in the top ten tips series (try saying that quickly!)- like the last three we will concentrate on encoding (rendering) your video

Our last tip is to enable 2-Pass or multi-pass (depending on what your encoder calls it) when you produce your video

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Tip #9 – Tick the CABAC box for picture perfect results

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Enable CABAC or CAVLC in your MP4 H264 video

Tip #9 – Ten Top Tips for Lightweight Web-Ready and Smooth Playback Video

Welcome to our series of ten top tips for web-ready video

Top Tip Number #9 – Enable CABAC or CAVLC in your encoder

When you are encoding, your video is going to be compressed – this means that some data is going to be lost

Obviously, you want to keep this to a minimum, to reduce the amount of blurring and pixellation in your end product video

Most video encoders will have an option of CABAC – which you will need to tick when you create your video – with this enabled your video will play back on PCs and tablets and most smart phones

Use this for main and high level profiles (you can see these in Handbrake)

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Tip #8 – For video, 16 is the magic number

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aspect ratio video 4:3 16:9 golden ratio

Tip #8 – Ten Top Tips for Lightweight Web-Ready and Smooth Playback Video

Welcome to our series of ten top tips for web-ready video

Top Tip Number #8 – Maintain original aspect ratio in multiples of 16

Here we will concentrate on MP4 video produced with a H.264 codec – this is the encoding we recommend, as it means your video will work across the widest range of devices possible, from 1080p TVs to tablets (iPad) and mobile devices (iPhone)

When you encode we recommend that you maintain your aspect ratio from editing

Aspect ratio is the ratio of the width to the height of your video

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Tip #7 – Original always produces the best results

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film-reel

Tip #7 – Ten Top Tips for Lightweight Web-Ready and Smooth Playback Video

Welcome to our series of ten top tips for web-ready video

Top Tip Number #7 – Use your original footage whenever rendering your video into a final format

When you first render your video – you will definitely be using your original footage, straight from your video editing software

But when it comes to making a player on the internet, and previewing your video, you may realize you have some issues

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Tip #6 – Cut from scene to scene for a smooth finish

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scissors

Tip #6 – Ten Top Tips for Lightweight Web-Ready and Smooth Playback Video

Welcome to our series of ten top tips for web-ready video

Top Tip Number #6 – When editing, use the cut transition

Tips one through five can be summarised as keeping everything to a minimum during your video – movement, colours, patterns, variations in light, panning and zooming

Hopefully by readingĀ  tip #3 you have kept you scene changes to an absolute minimum – the less times you change scene, the less data is needed to encode your video, so you will have a smaller bitrate and also a smaller file size at the end (quicker playback for your viewer and cheaper hosting for you! A true win-win situation)

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Tip #5 – No need to stand in a spotlight to shine, flat lighting is better!

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lamp

Tip #5 – Ten Top Tips for Lightweight Web-Ready and Smooth Playback Video

Welcome to our series of ten top tips for web-ready video

Top Tip Number #5 – Use flat lighting in a simple location

The last four tips (#1, #2, #3, #4) have all covered how to reduce your final bitrate (and so speed up latency i.e. faster playback) during the filming process of your video

Well, this tip is no different – we have covered the best ways to shoot with your camera – what shots to avoid, how to minimize movement – and what to wear

But all of this will be for nothing if your set or location has bad lighting

Variation of light across your frame should be avoided – if you are inside, use large, multi-source lighting that gives an even wash of light – avoid single source lights that are above or to one side, such as desk lamps

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Tip #4 – The magic is to keep your outfit simple

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panto

Tip #4 – Ten Top Tips for Lightweight Web-Ready and Smooth Playback Video

Welcome to our series of ten top tips for web-ready video

Top Tip Number #4 – Fuss-free and low contrast clothing

Standing out from the crowd can be difficult, but you don’t need a magic lamp to learn how

A super-slick video will have you setting a shining example in no time

This tip to achieving that recommends that you pick your outfit carefully when dressing for a shoot

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Tip #3 – Keep your story straight and stay focussed!

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camera-lens

Tip #3 – Ten Top Tips for Lightweight Web-Ready and Smooth Playback Video

Welcome to our series of ten top tips for web-ready video

Top Tip Number #3 – Pan, zoom, change scene infrequently

Just as with minimize movement (Tip #2) this is all about reducing bit rate

If you can keep the amount of data the same from moment to moment, then your encoder (and decoder) have less work to do – so your video is lighter (less storage and bandwidth costs) and bit rate is lower (less choppy, less fuzzing, less blurring)

Make a storyboard of what you want to achieve in your video, and then try to cut the number of scenes in half – less is more

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Tip #2 – Keep it steady for smooth playback

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jump

Tip #2 – Ten Top Tips for Lightweight Web-Ready and Smooth Playback Video

Welcome to our series of ten top tips for web-ready video

Top Tip Number #2 – Minimize movement

Yes you want to jump around and show just how enthusiastic you are about your latest product, but the more you move, the more likely you are to have pixellation, fuzzing and blurring in your video

Moreover, because online you could be sending content to iPads, tablets or smart phones, you want to keep your video bit rate as light as possible – this makes it easier for even today’s powerful handheld devices to play back your video

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Tip #1 – Guerilla bloggers make a stand with your Flip in hand… or buy a tripod

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tripod

Tip #1 – Ten Top Tips for Lightweight Web-Ready and Smooth Playback Video

Welcome to our series of ten top tips for web-ready video

By the time you upload your video at eZs3 – you may have battled through hours of issues and problems getting the footage in the can, editing and adding effects – only to find that it doesn’t look as good as you hoped

Well, we hope that these top ten tips – although super simple, and maybe super-obvious – will prevent pitfalls before they happen, save you time and get you creating slick looking and sexy video

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